Strategy development for Jordanese Ministry of Agriculture

We co-created a strategy for market information services for the Jordanese Ministry of Agriculture (MoA) to ensure local Fresh Fruits & Vegetables (FFV) producers have access to relevant market information regarding domestic and international markets.

Products

Year

2019 – 2020

Country

Jordan

Type of activity

  • Branding
  • Strategy development

Year

2019 – 2020

Country

Jordan

Type of activity

  • Branding
  • Strategy development

The strategy development was a co-creation process with the marketing directorate of the Ministry of Agriculture and was executed in close coordination with stakeholders.

The strategy development included an assessment of:

  • best practices of market intelligence in other countries.
  • the market information needs of exporters (and potentially buyers).
  • existing market information services and capacities in Jordan and within MoA.

On top of that, we co-created an action plan with services to be developed and the related financial model to ensure sustainability capacity building needs within MoA to ensure effective management of the services.

Activities

To obtain the goals, we conducted the following activities:

  • Assessments
  • Co-creation and development of a strategy for market information and action plan
  • Field missions
  • Distant coaching

Results

Among the results are:

Content

  • Development of a ‘state of the art’ Market Information System, for promising markets for key products
  • Development of up to date information about legal & standards of the promising markets
  • Co-creation of an online directory of services in the area of quality management
  • Development / co-creation of good practices, latest news
  • Optimized current local market information

Dissemination & Promotion

  • Development of an online MI platform including the promotion of it
  • TTT for upgrading the extension services of MoA including a small package of training and coaching

Monitoring and evaluation

  • Monitoring and evaluation
  • Organizing a study tour with a concrete action plan for improvement of the online platform

Sustainability

  • Manual ‘how to’ including organizational structure and budget.

The Team

Partner

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