Sector Export Marketing Plan and (online) community development for Senegalese fishery sector

In 2019 CBI started implementing a project within the fisheries sector in Senegal aiming for better jobs and increased, sustainable exports of the sector to the EU market. Among the first activities are an Export Coaching Programme and CSR support. Globally Cool has been invited to strengthening strategic collaboration within the sector.

Products

Year

2019 – 2021

Country

EU (general), Senegal

Type of activity

  • Branding
  • Capacity building BSO
  • Strategy development
  • Training

Year

2019 – 2021

Country

EU (general), Senegal

Type of activity

  • Branding
  • Capacity building BSO
  • Strategy development
  • Training

The goal of the project was to establish a private and public group (platform) that will work together to enhance competitiveness and sustainable development of the fishery sector in Senegal.

We helped to design and promoting a Sector Export Marketing Plan (SEMP). Also, we helped to create an online community group via Facebook and Whatsapp to foster dialogue and sharing of knowledge among the different stakeholders of the fishery sector in Senegal. Moreover, we have designed and developed a promotional online portal for the sector.

Activities

Among the activities are:

  • Facilitating stakeholder meetings, bringing public & private sector together.
  • Creating a Sector Export Marketing Plan (SEMP).
  • Online community development support.
  • Strategic support to Beg Ellek, the African label for sustainable fish.
  • Developing Senegal’s Fishery Sector Portal.
  • Engaging potential partners in the implementation phase of the SEMP.
  • Establishing a ‘group de travail’ with roles and responsibilities and an operational plan).
  • Implementation of the SEMP, including a promotional campaign through the website and social media.
  • Organisation of a strategic meeting for the presentation of the implementation plan.
  • Empowerment of ASEPEX and private sector in preparing and organizing personal meetings with Government (Ministry of Finance, Ministry of Commerce, Ministry of Fisheries).

Results

Among the key deliverables are:

  • The seafood sector of Senegal has now a validated SEMP that has been disseminated to key stakeholders of the fishery sector.
  • Platform group members are committed and very participative contributing to good and productive discussions and finalization of the SEMP. A private/public promotion council will be created.
  • Key markets in Europe have been identified and selected.
  • Some activities of the SEMP have been already implemented as the branding: logo, slogan, website promotional portal, market studies are being conducted by CBI and training programs and webinars have taken place.
  • Potential partners and financers have engaged in implementing SEMP’s activities.
  • Online community for knowledge sharing in the seafood sector set up with over 500 members. In Facebook look for the group ‘Pro-Pêche Sénégal’.
  • Advisory provided to Beg Ellek, the African label for sustainable fish.
  • Draft operational plan for remainder 2021 and 2022.
  • Social media campaign + short report on agreements.
  • 6-8 published articles leading up to SEG Barcelona 2022.
  • Meeting minutes of empowerment meetings.
  • Presentation materials for strategic meeting on implementation.
  • Final report with recommendations linked to a go/no go decision.

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