Nigeria Export Promotion Council (NEPC) Trade Information Portal & trade capacity building

In close collaboration with the Nigerian Export Promotion Council, we have developed and implemented a Nigerian Trade Information Portal. As part of the Nigeria Country Programme by UNIDO, and funded by the EU, a completely new portal has been launched at the end of 2018.

Products

cocoa, cashew, ginger, sesame, dry beans, leather

Year

2018

Country

Nigeria

Type of activity

  • Capacity building BSO
  • Trade information portal
  • Training

Year

2018

Country

Nigeria

Type of activity

  • Capacity building BSO
  • Trade information portal
  • Training

The Nigerian Trade Information Portal consists of two parts:

1) an exporter portal focusing on all relevant info for (potential) Nigerian exporters

2) a buyer portal for (potentially) interested international buyers

The exporter portal provides easy access to:

  • A comprehensive export guide.
  • A dynamic export readiness checker.
  • Market information on priority products (new markets).
  • Trade facilitation information.
  • Relevant news and trade event information.
  • All support services for Nigerian exporters.

The buyer portal presents:

  • A database with validated Nigerian exporters.
  • Information on why to source from Nigeria.
  • Detailed product profiles showcasing Nigeria’s exportable offer to the buyers, including unique value propositions, supply details, seasonality and more.
  • Relevant news and trade event information.
  • All support services for international buyers.

As part of the project, capacity was built within NEPC in areas such as trade information analysis & reporting, portal content development & management, website maintenance, organizational strengthening and sustainably embedding the portal within NEPC. The portal can be visited through https://nepc.gov.ng/.

Activities

  • Focus groups and stakeholder sessions held to assess priority needs.
  • Development of functional and graphic design of trade information portal.
  • Project development and intervention design to develop a sustainable online portal focusing on the information needs of Nigerian exporters and international buyers.
  • Content development in close collaboration with an ad-hoc project team at NEPC during numerous workshops and working sessions (between 30 and 50).
  • Technological development of Trade Information Portal for NEPC.
  • Handed over a complete portal with easy-to-update and easy-to-expand possibilities in a user-friendly back-end environment (WordPress).

Results

  • NEPC’s Trade Information Portal developed and launched within one year.
  • New market intelligence services and tools introduced and embedded within the organization.
  • NEPC staff successfully trained and coached on market information development, trade analysis, online communication / research skills / website updates and maintenance.
  • New NEPC service introduced: one pagers with potential new markets for Nigeria (white spot markets) based on growth performance and competitor analysis.
  • Creation and dissemination of short video animations in addition to MI-reports.
  • Export readiness checker online available with self-assessment and dynamic content per exporter.
  • Interactive trade fair performance checkers with referral service online.

Partner

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