Forum ‘Building a sustainable presence in export markets’ for Jordanese diplomats

In 2019, we conducted a three-day forum in The Hague in which 14 Jordanian diplomats took part. The forum aimed at introducing Jordanian commercial attachés in the EU to enhance national exports.

Products

Year

2019

Country

Jordan

Type of activity

  • Capacity building BSO
  • Matchmaking
  • Training

Year

2019

Country

Jordan

Type of activity

  • Capacity building BSO
  • Matchmaking
  • Training

The most important goal was to optimise the roles and tasks of CAs/diplomats in coherent JCI export coaching services.

Other objectives were:

  • Increasing the international business performance of Jordanian SMEs by improving the services of the Jordanian diplomats.
  • Co-creating advice on how to improve the mandate of the ‘Diplomats for Exporters’ network.
  • Sharing good practices of the services of diplomats/commercial attachés.

Activities

We have developed the curriculum for this workshop on:

  • Market information services, trade partners information & check/matchmaking, leads & opportunities.
  • Support in trade missions & support in trade fair organisation, support in campaigns and events/promoting the sectors and the Jordanian exporters
  • Networking/building relationships with influencers, buyers and press.

Results

Among the deliverables are:

  • Curriculum development for a three-day interactive training on online marketing.
  • Training of 14 Jordanese diplomats, now able to pass on the knowledge and skills themselves.

The Team

Partner

Discover more PROJECTS

Do you want to stay informed of the latest Globally Cool news?Subscribe to our newsletter!
Matchmaking roadshow for Pakistani surgical instruments industry
CBI market intelligence on Home Decoration & Home Textiles
Benchmark study for the government of Punjab, Pakistan
Doing business with Asia: etiquette and culture
Let’s match: five essentials to look for in a business match
Into Indonesian waters again for seafood sector promotion

Pin It on Pinterest