E-learning digital marketing for exporters in Africa, Asia and Latin America

Exporters from Africa, Asia and Latin America optimized their digital marketing channels via a series of webinars, quizzes, self-assessments and individual coaching.

Products

Year

2020

Country

Worldwide

Type of activity

  • Online marketing
  • Training

Year

2020

Country

Worldwide

Type of activity

  • Online marketing
  • Training

Exporters around the world optimized their online channels and digital marketing strategy via a series of 10 webinars, quizzes, self-assessments and individual coaching. We trained exporters from Egypt, Ethiopia, Ghana, Indonesia, Nepal, Sri Lanka, Colombia, Peru, Ecuador, Kyrgyzstan, Ukraine, Cote d’Ivoire and Tunisia. These companies are active in the export of fresh fruits, vegetables and ingredients, technical wood and cut flowers. In total we delivered 100 webinars and set up a complete e-learning platform. Afterward we delivered one-on-one coaching to a big part of the exporters who attended the e-learning programme.

Activities

Curriculum development for the digital marketing training:

  • Digital marketing strategy
  • Usability and homepage success factors
  • Search Engine Optimisation (SEO)
  • Social media strategies
  • Social media marketing via LinkedIn, Facebook, Instagram and YouTube (b2b)
  • Google Analytics & performance
    These modules are best practices based, blended with assignments and are all tailored to the specific value chains the exporters work in.

Results

Among the deliverables are:

  • Curriculum development for 10 hours online training on digital marketing.
  • More than 80 exporters trained.
  • E-learning platform for exporters to attend the
  • webinars, re-watch recorded versions of webinars, do quizzes and upload self-assessments.
  • Feedback of Globally Cool experts on the self-assessments.
  • A complete improvement plan for attendees, including quick wins.
  • One-on-one coaching.

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