Digital marketing courses on behalf of the Dutch Metaalunie Academy

Metaalunie offers members several courses to make the most of their entrepreneurship. Since 2012 we’re training these entrepreneurs in optimizing their online channels.

Products

Year

2012 – 2025

Country

The Netherlands

Type of activity

  • Online marketing
  • Training

Year

2012 – 2025

Country

The Netherlands

Type of activity

  • Online marketing
  • Training

There are two types of courses: doing business successfully with your website and social media in the metal industry. The first course is for companies who want to optimize the website with a step by step approach. The latter is all about recruiting new clients via social media and blogging.

Activities

Curriculum development for doing business successfully with your website:

  • Digital marketing strategy
  • Usability and homepage success factors
  • Search Engine Optimisation (SEO)
  • Google Analytics & performance

Curriculum development for social media in the metal industry:

  • Social media strategies
  • How to optimize LinkedIn for B2B
  • How to optimize Facebook for B2B
  • How to optimize Instagram for B2B
  • Blogging for B2B
  • Social media management

These modules are best practices based, blended with assignments and are all tailored to the metal industry.

Results

Among the deliverables are:

  • Curriculum development for 16 hours training on digital marketing.
  • Feedback of Globally Cool experts on the self-assessments.
  • A complete improvement plan for attendees, including quick wins.
  • One-on-one coaching.

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