CBI market intelligence on Home Decoration & Home Textiles

Our extensive portfolio on exporting HDHT products to Europe supports suppliers from developing countries who would like to enter the European market. It provides them with up-to-date information, concrete tips and good examples.

Products

Year

2021

Country

EU (general)

Type of activity

  • Market research & intelligence

Year

2021

Country

EU (general)

Type of activity

  • Market research & intelligence

In 2020, we delivered 3 sector modules. Our trends module discusses key trends in HDHT, such as the increasing interest in wellness and sustainability. The market statistics module contains data on the European demand for HD and HT products. The buyer requirements module offers a comprehensive list of legal and non-legal requirements. In addition, our sector-wide intelligence included 3 studies with tips on how to enter the European market.

We also created new factsheets on 8 specific HDHT product groups and updated a further 5. These studies cover product-specific trends, trade statistics and buyer requirements, as well as an analysis of the competitive landscape and market channels & segments. They also include extensive product descriptions and price information.

To accompany our studies, we wrote 4 news items on some of the hottest topics in the sector. We also created 2 presentations to share some of our findings with our target group.

Activities

  • Analysis of trade statistics on:
    • imports into Europe (including from developing countries specifically).
    • imports into leading European countries (including from developing countries specifically).
    • leading suppliers to Europe.
    • exports from Europe.
    • production in Europe.
    • consumption in Europe.
  • Analysis of additional indicators and sources.
  • Interviews with sector experts.
  • Webinar attendance
  • Desk research using information from sector associations, HDHT trade reports and magazines, social media, etc.

Results

  • Sector-wide intelligence on:
    • trends.
    • market statistics & outlook.
    • buyer requirements.
    • finding European buyers.
    • doing business with European buyers.
    • organising export to Europe.
  • Product factsheets on:
    • basketry.
    • bed textiles.
    • candles (update).
    • Christmas decorations.
    • cushion covers.
    • cutlery (update).
    • dinnerware (update).
    • garden pots.
    • hammam towels (update).
    • handwoven rugs.
    • notebooks (update).
    • occasional furniture.
    • soap.
  • News items:
    • The impact of COVID-19 on the HDHT sector
    • Trade fairs find new ways to open their (virtual) doors
    • COVID-19 boosts the importance of the wellness trend in HDHT
    • What does the surge in online sales mean for you?
  • Presentations:
    • Webinar – Market Access Requirements
    • Webinar – Wellness

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