Assisting and Coaching ADEX in developing product/market reports

The Swiss Import Promotion Programme (SIPPO) supports business support organisations (BSO’s) to improve their export promotion services towards export-ready companies in their countries. As such SIPPO is supporting the processed food sector in Peru as well as the BSO Association of Exporters (ADEX).

Products

juices and concentrates from lime, passion fruit, mango, peach

Year

2019

Country

Peru

Type of activity

  • Capacity building BSO
  • Market research & intelligence

Year

2019

Country

Peru

Type of activity

  • Capacity building BSO
  • Market research & intelligence

SIPPO requested Globally Cool to provide assistance to ADEX, e.g. to co-create one template and one market lead study on untapped export opportunities for processed foods. In doing so Globally Cool:

  • guided ADEX in acquiring specific knowledge and techniques on sourcing and processing relevant market information.
  • provided ADEX with technical assistance and coaching to define a methodology and guideline for market analysis to prepare accurate market studies in the future.

Activities

  • Skype sessions with ADEX to coach and support them from a distance.
  • Interviewing experts and analysing trade data in order to supply ADEX with an actual market report template.
  • Developing clear step-by-step manuals on how to approach and interview experts, how to create a biteable video animation and how to best develop a market report.
  • Developing an overview of sources where ADEX can collect the most relevant information from.

Results

  • A step-by-step manual and guidelines for internal use within Adex on how to use ITC’s tools such as Export Potential Map.
  • An overview of relevant web based sources to be used for future research.
  • A step-by-step guide on how to find stakeholders, buyers and associations in the EU through LinkedIn/Google and how to approach and interview them effectively.
  • A manual on how to build an animation video.
  • A lead market report that serves as model for future reports.
  • ADEX’ MI team successfully coached in producing product/market reports themselves.

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