Capacity building

On-the-job training for quick wins

Upgrade your (digital) marketing and trade promotion abilities with our highly rated training and coaching programs based on best practices. At the end of each course, you have your improvement plans ready and quick wins within easy reach.

We use innovative tools and methodologies to create a highly interactive capacity-building environment through features like learning games and video-based learning. Through the Globally Cool Academy, we provide live e-learning and self-paced learning modules for ongoing professional development.

But it doesn’t stop there: to follow-up, we offer on-the-job coaching to you and your team in implementing (digital) marketing and trade promotion strategies and campaigns. On location or virtually, we make sure you rein in those quick wins and set course for enhanced performance. We work with you step-by-step, always in-sync with your objectives and needs.

How we have already helped others

“Together with my team, I have trained more than 10k professionals in the private and public sectors in export marketing and trade promotion. I have had the pleasure to deliver training in export marketing strategy, digital marketing, meeting market requirements. In our Train-the-Trainer programs, we help the trainers strengthen domestic capacity building networks on country- and sector-wide scales. Our cooperation with the German Import Promotion Desk led us to conduct train the trainer programs in Egypt on digital marketing and effective trade fair participation. If you’re interested in some training and workshops, I’d love to talk!”  

Alfons van Duijvenbode

Senior trainer and consultant on international trade development and export marketing, more about Alfons

Want to know more? Contact Alfons!

For whom

  • International donors or NGO’s engaged in trade development and promotion
  • National or regional governments
  • Trade and tourism promotion bodies
  • Private companies
  • Associations and its members

Your benefits

  • Customized training with hands-on coaching
  • Best practice-based materials
  • State-of-the art knowledge, skills and tools
  • Empower yourself and your staff
  • Concrete and practical improvement plan in hand
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Globally Cool is highly attentive to the beneficiaries and is willing to go the extra mile to creatively solve their issues and address their needs all while keeping within the project’s scope. We look forward to seeing the impact and sustainable outcomes of their excellent work with HAWA.


Our Training and Coaching projects

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