We did it… Indonesian pangasius successfully entered the Middle East market

We did it… Indonesian pangasius successfully entered the Middle East market

Globally Cool was invited by UNIDO to play a lead role in converting the potential of Indonesia’s seafood and seaweed industry by developing a promotion and branding strategy in the framework of UNIDO’s SMART-Fish programme.

Panga promotion a big catch at Seafood Expo

Panga promotion a big catch at Seafood Expo

Whoever thought that pangasius is a cheap fish with little character will think again after a sizzling promotion at the seafood expo global tradeshow in Brussels from May 6-8, 2014. With the brand ‘youreverydayfish’ we have established pangasius not only as an affordable, healthy choice, a source of Omega 3. Moreover, we emphasized the values of panga as an ideal mix ‘n match fish that fits every cuisine. A tasteful bite in salads, soups, curries, seafood combo’s and even combined with meat. A fish that pleases young and old. Produced in a safe and responsible way. A truly every day fish!

Youreverydayfish.com

Youreverydayfish.com

Globally Cool is proud to announce the release of Youreverydayfish.com. An online portal to promote Pangasius from Vietnam as a healthy, low cholesterol, ASC certified, easy to cook fish. Pangasius Recipes, Youreverydayfish.com is your portal for Pangasius Recipes! Recipes are presented in 10 categories like French, Italian, Appetisers, Salads, Soups, etc.

Export Development and Promotion System Ecuador

Export Development and Promotion System Ecuador

‘Triple Diversification’: increase of Ecuadorian exports between 2013 and 2016. In July 2012, the Ecuadorian Ministry of External Relations, Foreign Trade and Integration, ProEcuador and CBI signed a joint Memorandum of Understanding. In this MoU, it was agreed that CBI would support ProEcuador in the implementation of a national Export Development & Promotion Project, to be implemented between 2012 and 2016.

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