INTERNATIONAL BUSINESS MADE EASY
Export Strategy for Innovative Garlic Products
For an innovative Dutch manufacturer of garlic products, Globally Cool conducted an export potential analysis. After an internal analysis of the company through a few meetings with the management of the company, Globally Cool made a scan of potential markets for the innovative garlic product. This was based on a set of agreed variables, among which are for example the total market size of (traditional) fresh garlic, but also input from online trends in search behavior was taken into account, along with demand for products with a comparable taste profile
Following our advice for one specific market in Europe, we supported the company in drafting a detailed export plan for one year ahead; all which will help to conquer market X*!
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*) Due to sensitivities at this pristine stage of internationalization, we can not mention the company name or target market.
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