INTERNATIONAL BUSINESS MADE EASY
Cool Workshop at Curacao National Export Awareness Week
Globally Cool went to catch a tan in the hustling and bustling Caribbean! While looking over the Sint Annabaai from our hotel terrace and glaring at the vibrant colours of the buildings on the Handelskade in Curacao, we prepared a series of inspiring, enlightening and eye-opening international trade presentations.
Globally Cool had the privilege of receiving an invitation from the Curaçao Ministry of Economic Development to provide workshops throughout their National Export Awareness Week (NEAW) on 18 – 24 May 2019. Of course, we couldn’t refuse.
What is the National Export Awareness Week?
The NEAW is a platform that seeks to increase awareness of and showcase Curacao’s export potential. It encourages current and potential exporters to initiate and enhance their entrepreneurial capabilities through innovation and collaboration. This year’s theme was “Curacao Export Nation: Unleashing the export potential of Curacao”. The export awareness week will be organized every year in the third week of May to keep the focus on the progress of this important economic development strategy.
As one of the guest speakers, Globally Cool team – Alfons and Elske – were sharing insights with participants on how they can:
- Use Market Intelligence Tools to identify promising markets for their products
- Identify market trends and deal with opportunities and challenges when doing business in the EU.
- Find relevant buyers for their products using different sources
- Optimize their trade fair participation
- Successfully promote their businesses through effective website marketing.
Already after completing the first workshop day we received a remark from a participant, which immediately reminded us of the reason why we love our work at Globally Cool!
This is exactly what makes us tick; Creating a difference and ensuring that International Business is Made Easy!