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Delicious! Swordfish?

Posted on:
May 10, 2019

By:
Elske Muijs

Category:
Branding & promotion, On the road, Strategy development, Trade fairs & missions

On behalf of the Vietnamese Association of Seafood Exporters and Producers (VASEP) and with the purpose of promoting Pangasius- Youreverydayfish we visited the Global Seafood Expo in Brussels and had a blast of a time. Nothing is more amusing and enthusing than positively amazing people.

As buyers, traders and seafood specialists from across the world walked the grounds of the Expo we offered them all a pleasant surprise. The Danish, Swedish, Polish, Americans, Canadians and many other nationalities saw and tasted our treats and we were confronted with the most delightful feedback.

At first sight people thought they were being served mini omelettes or scallops. After tasting the bundle of joy people thought they had consumed swordfish, a surimi of some sort or a whitefish.

Of course the latter came nearest to the truth because at the Expo our chef had prepared a bite of Pangasius Magic. Once our respondents knew what they had just eaten they were all amazed and could do nothing else than declare that it was Delicious.

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