INTERNATIONAL BUSINESS MADE EASY
Travel trends at the Vakantiebeurs 2019
We’ll share some of this year’s highlights with you!
The Dutch travel market: holidays in 2018
In the morning, NBTC-NIPO Research presented their analysis of the Dutch travel market. In 2018 the number of holidays reached 40 million. Around 56% of these trips were outbound, amounting to 22 million holidays abroad. Although this number is fairly stable compared to 2017, spending on these trips increased with 2% as Dutch
- baby boomers (aged 57-72)
- generation X (37-56)
- millennials (22-36)
- digital natives (14-21)
Out of these
These statistics are a great match with our tourism market research for CBI. For example, check out our studies on senior travel and other promising
Fun fact: our marketing and internet consultant Marleen came THIRD in the interactive Kahoot-quiz among the hundreds of travel industry experts in the room!
Travel trends 2019: a turning point for sustainable travel?
For 2019, Purpose LAB’s Tessa
- detour holidays
- do good, feel good
- group travel
- fix trips
- micro adventures
Common themes for these types of holidays include transformation/
According to Tessa, 2019 could be a turning point for sustainable travel. She suggests that in addition to the 10% of “ethical” consumers, a further 70% of consumers could relatively easily be persuaded to make sustainable purchases. This is where CO2 compensation initiatives like FlyGRN come in, which won the award for 2019’s Best Idea in Travel at the Trade Day.
Our tourism trends study gives you more information on key developments, including the increasing demand for transformational travel and sustainability. For information on relevant types of travel, read our research on
Conversion is trust: boosting conversion by using quality marks throughout the funnel
For SGR, Martin van Kranenburg discussed the importance of trust in converting website visitors into bookings. As 95% of decisions are made subconsciously, a sense of trust is key to boosting conversion rates.
To build trust, displaying quality marks such as travel association and guarantee fund memberships is key. For example, you should display them in your SEO and SEA ads, as well as on your homepage and your “About Us”-page. Preferably with a
To get you started on your digital journey, we give you 10 tips for online success.
Local food experiences: the fastest growing travel category
Eatwith’s Camille Rumani shared some interesting insights into the world of food travel. For example, food
Rather than a potential benefit of
For more information on local food experiences in travel, see our study on culinary tourism.
Experience in and with emerging markets
Since 1995 Globally Cool has trained and coached thousands of professionals, in over 45 emerging markets. Want to know more about what Globally Cool can do for you? Check out our services and join us!