GLOBALLY COOL BLOG Read all about our activities, workshops, coaching and more. Feel free to share our blogs with your friends and colleagues. All CategoriesBlended learningBranding and PromotionBusiness MatchingCoachingConnectingConsultingCool businessDigital MarketingGlobally Cool AcademyMarket IntelligenceMediaOnsite trainingSelf paced E-learningStrategy DevelopmentSustainability strategyTrade Fairs and MissionsTrade Intelligence PortalsWebinars Turning AI into practical export support in Cambodia 10/09/26 Read more Can Sustainability Become Vietnam’s Next Competitive Advantage in Shrimp? 09/09/26 Read more From complex expertise to active online learning for ELA 17/08/26 Read more Doing business in Asia: 2026 cultural & etiquette guide 11/08/26 Read more Want to export to Europe? Get ready. Get responsible. (2026 update) 21/07/26 Read more Strengthening export readiness in the Comoros through practical innovation 14/07/26 Read more Turning sector dialogue into practical market intelligence for spices and herbs exporters 16/06/26 Read more From People, Planet, Profit to responsible business conduct 26/05/26 Read more Impact Clusters: linking Dutch business solutions to development impact 22/05/26 Read more Strengthening Suriname’s export promotion capacity with SITA 04/05/26 Read more The rise of AI in agriculture in 2026 08/04/26 Read more CSR for SMEs: Making a big impact (and staying compliant) in 2026 31/03/26 Read more Six trends shaping the future of fresh produce trade 11/03/26 Read more EUDR compliance: why suppliers must act now (The 2026 Final Countdown) 25/02/26 Read more Top ways to keep up with tourism trends in 2026: the AI edition 22/01/26 Read more The power of GESI: turning inclusion into everyday business practice 02/12/25 Read more The SME guide to easy, reliable sustainability reporting with Globally Cool’s ESG Suite 26/11/25 Read more Co-creating next-generation training manuals with COLEAD 04/11/25 Read more Empowering Panamanian women-led SMEs to access the Canadian market 20/10/25 Read more The shea Nigeria journey: strengthening value chains and empowering women 06/10/25 Read more From dreams to reality: Orange Corners’ support for young African entrepreneurs 29/09/25 Read more From raw to refined: Nigeria’s new strategy for agricultural exports 17/09/25 Read more 5 tips for preparing a strong sustainability plan 03/09/25 Read more Growing gardens, growing markets: export trends in outdoor living 28/08/25 Read more Syrian agro-food entrepreneurs take bold steps into international markets 28/07/25 Read more AI-driven market research capacity building boosts Ethiopia’s export potential 21/07/25 Read more Boosting export of Caribbean food innovators at Vitafoods Europe 2025 11/06/25 Read more Digitally Speaking: Supercharging Things Jamaican E-commerce & Marketing 02/06/25 Read more Building market intelligence for export growth in Zimbabwe 20/05/25 Read more Brewing bold brands: Moyee Coffee Ethiopia’s digital transformation 12/05/25 Read more Join VIBE, the virtual gateway to global processed food trade 05/05/25 Read more How beauty trends are shaping the future of Nigerian shea butter 09/04/25 Read more How ChatGPT is empowering Metaalunie’s members 03/03/25 Read more Exploring global food trends on FRUIT LOGISTICA & BIOFACH 2025 19/02/25 Read more The looming trade war: implications for emerging markets across the globe 31/01/25 Read more AI-powered business matching 10/12/24 Read more Top 5 digital marketing strategies driving E-commerce success in 2025 04/11/24 Read more The power of ChatGPT in market research: a real-world use case 31/10/24 Read more How banks drive sustainable business practices 29/10/24 Read more THE POWER OF HANDS-ON TRAINING: ENHANCING MARKET INTELLIGENCE FOR INDONESIA’S TRADE REPRESENTATIVES 28/10/24 Read more Ethical considerations for businesses using AI 11/10/24 Read more The impact of the Middle East conflict on international trade 09/10/24 Read more INTRODUCING NEW TEAM MEMBER: STERRE DE VRIES 03/09/24 Read more HOW TO FIND THE PERFECT BUSINESS PARTNER FOR YOUR START-UP: A STRATEGIC APPROACH 21/08/24 Read more NEW AI REGULATIONS IN THE EU: IMPLICATIONS FOR INTERNATIONAL BUSINESS AND TRADE 06/08/24 Read more Is cross border e-Commerce right for your Business? Key considerations and challenges 05/08/24 Read more E-commerce and trade support to WMSMEs in Sri Lanka 29/07/24 Read more Tips for women entrepreneurs: finding the right business partner 12/07/24 Read more Türkiye’s role in world trade: a retrospective and future outlook 08/07/24 Read more The impact of geopolitical tensions on trade: how to deal with lower consumer confidence 01/07/24 Read more Boosting Export Quality Management: highlights from our EQM workshop 17/06/24 Read more Captivate your learners: top e-learning development tips for 2024 10/06/24 Read more Indonesian SMEs becoming sustainable champions: A pilot training success story! 05/06/24 Read more The GCC in global trade: digital revolution and a leap into the future of trade 03/06/24 Read more Introducing new team member: Kila Hapsari 03/06/24 Read more Transforming shea: empowering women and boosting Nigeria’s non-oil exports 27/05/24 Read more Doing business in Europe? 5 tips to do that like a pro! 20/05/24 Read more 6 digital marketing trends for tourism businesses in 2024 16/05/24 Read more The GCC in global trade: a new era of economic diversification and partnerships 16/04/24 Read more Elevating Armenian SMEs: inside the e-commerce development initiative 05/04/24 Read more Facilitating market expansion in the Gulf region and beyond 04/04/24 Read more Empowering market intelligence and promotion at Fruitlogistica 2024 02/04/24 Read more Introducing new team member: Hylke Krikken 13/03/24 Read more Levelling up Indonesian SMEs through sustainability training 11/03/24 Read more Introducing new team member: Alejandra Snippe 07/03/24 Read more Introducing new team member: Roula Nasrallah 05/02/24 Read more A Step Forward in Ethiopia 04/01/24 Read more Revolutionising CBI e-learning of business export competencies 18/12/23 Read more Navigating e-commerce trends in 2024: five tips for SMEs 12/12/23 Read more Our impact approach to increase henna exports 08/12/23 Read more Why we all needed a mobile friendly website in 2023 14/11/23 Read more Supporting Dubai Chambers trade mission to ANUGA 06/11/23 Read more Introducing new team member: Fady Issa 31/10/23 Read more Enhancing your tourism marketing strategy in 2023 30/10/23 Read more Global Triumph: Lebanese agriculture shines at Fruit Attraction trade show 26/10/23 Read more How can AI be used in content creation? 25/10/23 Read more Ensuring equity – inspirational stories of women entrepreneurs 10/10/23 Read more The ripple effect: how CSR benefits businesses and society 05/10/23 Read more Unlocking the power of long-tail keywords in SEO 04/10/23 Read more Empowering Central Asian exporters: a globally cool initiative 28/09/23 Read more Global trends impacting trade and marketing 20/09/23 Read more Revolutionising SEO: the impact of generative AI search on your strategy 20/09/23 Read more Introducing new team member: Armaan Romel Singh 04/09/23 Read more 4 tips for a more engaging and effective newsletter 28/08/23 Read more Peruvian alpaca industry: empowering economic growth 22/08/23 Read more Accessibility and SEO: making your website inclusive and search friendly 21/08/23 Read more Boosting sales and expanding horizons: how e-commerce can revolutionise SMEs 17/08/23 Read more Philippines impact: advancing quality standards with positive influence 14/08/23 Read more Sustainability and CSR: businesses making a positive impact 26/07/23 Read more Building a sustainable e-commerce ecosystem in Armenia 07/07/23 Read more 7 tips for effective market research at a trade event 05/07/23 Read more Building a better future: the essential CSR checklist 28/06/23 Read more Elevating trade fair success for Dutch entrepreneurs 26/06/23 Read more An inspiring alliance: transforming Myanmar’s HDHT sector 13/06/23 Read more Introducing new team member: Nikoleta Tsitsoli 06/06/23 Read more What you need to know about doing business in the Middle East 08/05/23 Read more From brick-and-mortar to click-and-mortar: how e-commerce is transforming SMEs 03/05/23 Read more Empowering women entrepreneurs in Nepal: creating a digital future together 11/04/23 Read more Catalysing the evolution of Nigerian shea: a journey from local to global 07/04/23 Read more Fresh produce sector: facing challenges and adopting sustainable approaches 04/04/23 Read more Introducing new team member: Nadia Fernández 23/03/23 Read more Globally Cool and Uzbekistan’s Export Promotion Agency take BIOFACH trade fair 20/03/23 Read more Globally Cool partners with Nomi Network to empower women in Cambodia 14/03/23 Read more Meet Nourhan Abdelrahman El-Kafas: our latest addition to the team 09/03/23 Read more The new era of digital marketing: post-pandemic insights 08/03/23 Read more Maximising your business’ potential with the right B2B e-commerce platform 02/03/23 Read more Globally Cool back in FRUIT LOGISTICA 2023 23/02/23 Read more 5 tourism trends to watch in 2023 01/02/23 Read more Minjara: exporting from Lebanon to the world 19/12/22 Read more How stories and facts combined can change behaviour – a case study 16/12/22 Read more How we created the export and e-commerce playbook for Armenian WSMEs 13/12/22 Read more Top 5 pitfalls in remote training 12/12/22 Read more Successful launch of Lebtrade portal 25/11/22 Read more What works and what doesn’t in remote training ? 09/11/22 Read more Trade shows: powerful marketing instrument for your business network 24/10/22 Read more B2B matchmaking – from Qatar to the world 21/10/22 Read more LinkedIn personal profiles – boost your online presence today 20/10/22 Read more West Africa Connect 2022: a successful second event 29/09/22 Read more 5 great content marketing tools to help you boost your digital strategy 21/09/22 Read more Case study: how we helped Zambian tourism businesses restart 24/08/22 Read more 5 essential tips on how to create evergreen content 10/08/22 Read more Globally Cool spices up D’vanya’s digital marketing strategy 09/08/22 Read more How Globally Cool elevated export development for Paraguayan handicraft producers 04/08/22 Read more Launching new portal to promote Jordanian agricultural exports 22/07/22 Read more From resourcefulness to responsibility: how Corporate Social Responsibility (CSR) came to be 18/07/22 Read more The role of trade promotion bodies in supporting e-commerce initiatives 30/06/22 Read more How working with a Jordanian ministry revealed the differences between distant and face-to-face coaching 23/06/22 Read more Supporting women in the Cambodian craft and fashion sectors 16/06/22 Read more Ready, set, export: promoting the Lebanese furniture brand Minjara at INDEX Dubai 13/06/22 Read more From the outside in(tern) to employee: 7-month path of growth 09/06/22 Read more How to write winning SEO title tags for your website 01/06/22 Read more Introducing new team member: Alexandre Chatelier 16/05/22 Read more How to advertise on Facebook: a deeper look into audience targeting, advertising tips, and ideas for ads 12/05/22 Read more 4 practical ways to achieve engagement in remote training 10/05/22 Read more Fruit Logistica trends 2022: sustainability, organic products and many more 06/05/22 Read more Introducing new team member: Janet Perenovska 05/05/22 Read more Why content marketing is important for B2B 29/04/22 Read more Why video marketing is hot 26/04/22 Read more 6 travel digital marketing trends for tourism businesses in 2022 21/04/22 Read more How we made online webinars work for our outsourcing studies 12/04/22 Read more On the road again! Globally Cool visits Fruit Logistica 2022 11/04/22 Read more Intern for a day Vanessa: “My interest in international business is sparked” 01/04/22 Read more Become an intern for a day at Globally Cool 01/03/22 Read more How to advertise on Facebook: an introduction to the different ad types and their specifications 01/03/22 Read more Virtual solutions: e-learning and virtual b2b matchmaking 22/02/22 Read more IT outsourcing: how the pandemic paved the way for retail technology 22/02/22 Read more Globally Cool facilitates incubator visiting programme Procomer 15/02/22 Read more The importance of CSR in business: successful Training of trainers course for IPD 11/02/22 Read more 5-must read tips on doing business with Europe 01/02/22 Read more How to advertise on Facebook: a beginner’s guide on using Facebook Ads Manager 26/01/22 Read more Brexit causes British Home Decoration & Home Textile imports to decrease 18/01/22 Read more 5 tips: how to get most out of e-learning as a participant 30/12/21 Read more Teaming up: strategic partnership Globally Cool and NHL Stenden 23/12/21 Read more Globally Cool awarded new contract with World Bank 20/12/21 Read more The ultimate guide to virtual matchmaking 26/11/21 Read more Successful first West Africa Connect event 20/11/21 Read more 25,000 followers, #1 ranking, and 12 videos: boosting the image of Vietnamese pangasius 17/11/21 Read more Trade fairs are back! Globally Cool visits Anuga 2021 27/10/21 Read more 1 country, 4 natural ingredients, 29 companies: on a mission to boost digital marketing 26/10/21 Read more JNMI strengthens its online presence with the help of Globally Cool 29/09/21 Read more Introducing new team members: Preslava Ivanova 27/09/21 Read more BSO support: future proofing Vietnamese furniture association HAWA 17/09/21 Read more Introducing new team member: Lucas Riechert 08/09/21 Read more How to create a sustainable online learning culture in your organisation 01/09/21 Read more Why now is the right time for e-learning 24/08/21 Read more Digital marketing: the need for speed and security 17/08/21 Read more 11 things we learned from hosting webinars all over the world 02/08/21 Read more 6 steps to identify business partners and export opportunities in the European market 29/07/21 Read more Discover the taste of 17,000 islands: branding Indonesian shrimp 26/07/21 Read more West Africa Connect brings demand and supply together 22/07/21 Read more Lebanese fruit and vegetable sector ready for new opportunities 21/07/21 Read more How to boost your digital marketing with social media 20/07/21 Read more Introducing new team members: Luz Maria 01/07/21 Read more 5 tips for web-based market research 11/06/21 Read more Elevating Vietnam’s virtual furniture fair and digital marketing 20/05/21 Read more The power of market intelligence: coaching BSOs to level up 18/05/21 Read more Capacity building: how to reach sustainable success for real 30/04/21 Read more Killer content is King 29/04/21 Read more Let’s match: five essentials to look for in a business match 19/03/21 Read more Into Indonesian waters again for seafood sector promotion 09/03/21 Read more How to turn COVID-19 threats into business opportunities 25/02/21 Read more Tourism Destination Toolbox is considered a true goldmine 25/02/21 Read more Trade in 2021: transition to the old normal 16/02/21 Read more Export quality management #3: An adequate quality infrastructure in your country 29/01/21 Read more E-learning is flexing its muscles some more in 2021 14/01/21 Read more Tourism in Zambia to bounce back with digital marketing training and coaching 13/01/21 Read more ‘Cashew Côte d’Ivoire’ ready for take-off 12/01/21 Read more The next level in digital marketing for Fritom 08/01/21 Read more GC experts strengthen the capacity of Haitian and Dominican firms 02/01/21 Read more Virtual trade fairs: 6 preparation steps for successful participation 24/12/20 Read more Discover how to find and connect with potential buyers online 17/12/20 Read more Interviewing for market research #4: managing objections in 4 steps 11/12/20 Read more How a cool team helps spreading the spicy message 09/12/20 Read more Are you ready for export? 07/12/20 Read more An exciting new event for African buyers and sellers 04/12/20 Read more Digitally transforming Addis Chamber’s Training Institute 01/12/20 Read more Outsourcing: increased digital transformation raises IT-solutions demand 25/11/20 Read more Wellness and decluttering: how COVID-19 influences our homes 12/11/20 Read more Africa and COVID-19: opening up for business! 13/10/20 Read more How to elevate branding and online presence 12/10/20 Read more IT outsourcing: digital resonance key in automation and cybersecurity 29/09/20 Read more 4 reasons why you need social media ads 28/09/20 Read more Doing business with Africa – communication is king 18/09/20 Read more COVID-19 forces trade fairs to shift to online platforms 17/09/20 Read more Elevating digital marketing of Middle Eastern metrology institutes 17/09/20 Read more Export quality management #2: How to comply with technical requirements 14/09/20 Read more IT outsourcing: opportunities for specialists 10/09/20 Read more International business: doing business WITH Africa or doing business IN Africa? 28/08/20 Read more Interviewing for market research #3: five steps on hitting the right tone of voice 27/07/20 Read more 3,000 km between us: distant coaching Lebanon’s fruit and vegetable sector 20/07/20 Read more Let’s get a new group of trainers ready! 16/07/20 Read more How to respond to COVID-19 in various sectors? 15/07/20 Read more How to save time with e-learning 14/07/20 Read more Export quality management #1: How do you become a winner in the global marketplace? 03/07/20 Read more Globally Cool live at Omrop Fryslân radio 29/06/20 Read more Media: Globally Cool in weekblad actief over apuls cijfers & advies 29/06/20 Read more Matchmaking: 5 steps to find the right business match 26/06/20 Read more 100 WEBINARS IN 43 DAYS: DIGITALLY SPREADING KNOWLEDGE ALL OVER THE WORLD 23/06/20 Read more How to boost your digital marketing with SEO and keywords 19/06/20 Read more Interviewing for market research #2: the 5 steps of writing a good script 11/05/20 Read more FRITOM LAUNCHES NINE WEBSITES AT ONCE WITH GLOBALLY COOL 06/05/20 Read more IT’S A MATCH: HOW WE FOUND POTENTIAL BUYERS FOR PERUVIAN ALPACA TEXTILE PRODUCERS 04/05/20 Read more FAQ: question-driven content in digital marketing 24/04/20 Read more E-learning a trend here to stay 16/04/20 Read more Covid-19 impact on home decoration and home textile sector 16/04/20 Read more 4-step website usability checklist for online success 14/04/20 Read more Online Marketing, search engine optimisation, SEO, social media, Website promotion 06/04/20 Read more Dinnerware trends considerably influenced by TV shows and European culture 30/03/20 Read more The amazing world of large-scale food retail distribution 23/03/20 Read more In business you either compete or capitulate: exporting Egypt’s engineering excellence 23/03/20 Read more Winning export marketing initiatives: a co-creation 20/03/20 Read more Talk: Potential Risks of Artificial Intelligence 12/03/20 Read more From digital detox to artificial intelligence: 5 tourism trends to watch 11/03/20 Read more Interviewing for market research #1: the ultimate guide on how to get in 05/03/20 Read more The Corona virus causes these prices to go viral 26/02/20 Read more From jackfruits to fireplaces: trends spotted at recent trade fairs 24/02/20 Read more Case study: 5 key success factors for an award-winning trade portal 10/02/20 Read more Introducing New team member: Esmée Wiering 04/02/20 Read more How to create a successful online community and benefit from it 20/01/20 Read more Ready, set, go with a Sector Export Marketing Strategy 20/01/20 Read more The Caucasus: the birthplace of wine making! 16/12/19 Read more More socially cool with panga 16/12/19 Read more Outsourcing opportunity: big data is still big 09/12/19 Read more A little bait catches a large fish: fostering the Senegalese fisheries sector 02/12/19 Read more One million usd for starters 25/11/19 Read more Latest developments in Home Decoration and Home Textiles: Shared Living drives typical demand 20/11/19 Read more BUCKLE-UP! THE IMPACT OF BREXIT ON EXPORTERS FROM DEVELOPING COUNTRIES CAN BE NASTY 13/11/19 Read more MARKET RESEARCH TRAINING: TAPPING INTO THE EUROPEAN MARKET AT THE ANUGA TRADE FAIR 13/11/19 Read more Get visible! 25 Jordanian exporters on the road to successful online presence 05/11/19 Read more 247 km and 213 meetings covered: The Anuga fair with Azerbaijani and Armenian companies 25/10/19 Read more 11th EDF West Africa Competitiveness Programme – Strengthening GEPA & Ghanaian Private Sector 23/09/19 Read more Elevate Branding and Online Marketing Strategy of Fritom Group 16/09/19 Read more Introducing New team member: Marijke Nijdam 16/09/19 Read more Capacity Building on Identification of Untapped Opportunities 15/08/19 Read more Dutch Food Processing Equipment Supplier Kiremko BV Supports Growth of Egypt’s Engineering Exporters 25/07/19 Read more Introducing New team member: Valeria Escudero 15/07/19 Read more Export Strategy for Innovative Garlic Products 08/07/19 Read more Training of Trainers in Cairo – Digital marketing for export markets to higher levels 28/06/19 Read more We did it… Indonesian Pangasius successfully entered the Middle East market 17/06/19 Read more The Sialkot Surgical Valley Dream 08/06/19 Read more Cool Workshop at Curacao National Export Awareness Week 27/05/19 Read more GEPA Wins 2018 WTPO Award for Best Digital Innovation 10/03/19 Read more 2018 in review: our market intelligence on apparel 28/02/19 Read more 2018 in review: our market intelligence on outsourcing IT & business processes 06/02/19 Read more 2018 in review: our market intelligence on fish & seafood 17/12/18 Read more 2018 in review: our market intelligence on tourism 14/12/18 Read more 2018 in review: our market intelligence on home decoration and home textiles 13/12/18 Read more 2018 in review: our market intelligence recap 13/12/18 Read more How does the new Package Travel Directive affect non-European tourism suppliers? 05/12/18 Read more The European market for home decoration and home textiles from Bangladesh, Ghana and Indonesia 22/09/18 Read more Battling alternative facts impacting the panga industry 10/05/17 Read more From market survey to IPO… It’s true! 20/03/17 Read more Three exhibitions and still no export 14/12/15 Read more Trade Event participation: why and what for? 16/10/15 Read more Individual exhibitor collectively ignored 29/08/14 Read more How can we help you? 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