Cool! Our story begins in 1990, and in 1999, and also in 2012!

Globally Cool is the result of a merger between iD Consultancy and Facts Figures Future (2012).


Since 1990, Alfons van Duijvenbode set-up and managed a number of independent companies. Including:

  • Profound (international market research and business advisory services)
  • LinkTank (web development and e-business applications)
  • iD Consultancy (international marketing management, trade information services and systems)


In 1999, the other two partners Onno Roukens and Joost van der Kooij founded their market research company Facts Figures Future (FFF). Onno, at that time a professor at the Northern University of Leeuwarden, picked Joost as one of his better students. And that’s how it started.


In 2012 the three partners decided to merge their companies. Globally Cool was born!


Experience in and with emerging markets
Since 1995 we have trained and coached thousands of professionals, in over 45 emerging markets. We work for reputed international organizations such as ITC/United Nations, CBI/Ministry of Foreign Affairs, World Trade Centre, GIZ/Germany, Fairtrade and private organizations. Check out our clients and join us!


Our mission is to be a preferred partner for the world’s leading organizations dealing with international development, business support organisations, and small and medium sized companies that want to enter or expand in international markets.


We want to inspire the world with effective, practical and sustainable approaches to international marketing and trade promotion and make international business easy


Our talented team consists of 12 professionals based in The Netherlands and 2 professionals abroad. In addition, we have a network of associate partners who offer additional expertise and in-market presence in the different continents.

How can we
help you?

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