Our History
Globally Cool is the result of a merger between iD Consultancy and Facts Figures Future (2012).
  • 1990

    Since 1990, Alfons van Duijvenbode set-up and managed a number of independent companies. Including:

    Profound (international market research and business advisory services)
    LinkTank (web development and e-business applications)
    iD Consultancy (international marketing management, trade information services and systems)

  • 1999

    In 1999, the other two partners Onno Roukens and Joost van der Kooij founded their market research company Facts Figures Future (FFF). Onno, at that time a professor at the Northern University of Leeuwarden, picked Joost as one of his better students. And that’s how it started.

  • 2012

    The three partners decided to merge their companies. Globally Cool was born! The team of international marketing and trade consultants was extended and the international network of Globally Associates established. A great expansion of our capacity for trade consulting, connecting and coaching.

  • 2016

    Hello Leeuwarden! Globally Cool moved its headquarters up North to boost its networking with the local and provincial government and knowledge centres like the NHL Stenden University in the city.

  • 2019

    We build a dedicated marketing communication team to provide more services to our clients in the area of digital marketing and content marketing.

  • 2020

    Zoooomba! We launched the Globally Cool Academy for online training through webinars and self-paced learning modules in international market research, export marketing management and digital marketing.

And the story continues …


Our mission is to be a preferred partner for the world’s leading organizations dealing with international development, business support organisations, and small and medium sized companies that want to enter or expand in international markets.


We want to inspire the world with effective, practical and sustainable approaches to international marketing and trade promotion and make international business easy.


Our talented team consists of 12 professionals based in The Netherlands and several professionals abroad. In addition, we have a network of associate partners who offer additional expertise and in-market presence in the different continents.

How can we
help you?

Discover our Services
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