As part of its commitment to economic resilience and revitalisation, UNIDO has launched a pioneering initiative to support agro-food SMEs in Syria. For the first time, Globally Cool is proud to be part of a project in the country, bringing its extensive expertise in export development and market access. This collaboration supports 25 Syrian agro-food companies, empowering them to confidently navigate international markets, whether they are first-time exporters or seasoned traders seeking to expand further.
With Syria’s agro-food sector showing immense potential in areas like dairy, olive oil, and processed fruit and vegetables, this project offers timely and targeted support to unlock global trade opportunities.
Building capacity through practical, action-oriented support
Globally Cool’s role in the RAISE project (Revitalising the Agro-Food Sector in Syria) is clear: to equip selected SMEs with the knowledge, tools, and connections they need to thrive internationally. Here’s how we’re doing it:
- Export readiness training in Damascus
Roula will kick off with a dynamic, five-day on-site training workshop in Damascus, where 25 companies will be guided through the essentials of export readiness and marketing strategy. Using our interactive Export Marketing Canvas, participants will develop actionable plans, identify target markets, and sharpen their competitive edge. This in-person workshop also includes virtual insights from international buyers and digital marketing coaching, tailored to the agro-food industry.
- Personalised coaching to turn strategy into action
Every participating SME benefits from tailored one-on-one coaching sessions, delivered online in Arabic. These sessions help businesses refine their export marketing plans, improve digital visibility, and craft compelling value propositions. By the end of the coaching, each company will have a solid foundation to approach international buyers with confidence.
- B2B matchmaking that connects Syrian producers with global buyers
To translate preparation into opportunity, Globally Cool will host three virtual B2B matchmaking events between August and September 2025. Each SME will be matched with international buyers, primarily from the Middle East and potentially Europe. Before the events, participants will receive sales pitch training and buyer engagement guidance, ensuring they make the most of each meeting.
Empowering entrepreneurs with smart tools and technology
This project goes beyond traditional trade support. Syrian SMEs will have access to:
- The export readiness checker, to identify growth areas and quick wins
- Our strategic Export Marketing Plan Canvas, used to structure their export approach
- Tools for digital marketing assessments and e-commerce potential
- AI-powered support for market research, content creation, and buyer targeting
All tools, materials, and coaching are delivered fully in Arabic, maximising accessibility and local impact.
What’s next?
As the B2B events approach, our team is mobilising buyers and fine-tuning company profiles. After each matchmaking round, we will provide follow-up coaching to help companies capitalise on leads and sustain their export momentum.
Bridging borders through trade
This isn’t just about connecting sellers and buyers; it’s about reviving economic opportunity, fostering entrepreneurship, and building bridges beyond borders. By empowering local businesses, this project contributes to resilience, self-reliance, and long-term growth in a region rebuilding its economic future.
Want to know how we can help your business with market intelligence and export development? Get in touch with us!