Revolutionising SEO: the impact of generative AI search on your strategy

Sep 20, 2023

Revolutionising SEO: the impact of generative AI search on your strategy

Sep 20, 2023

The AI revolution is here, and it’s shaking things up in the world of Search Engine Optimisation (SEO) like never before. We’re talking about a game-changing transformation that’s set to turn your SEO world upside down and inside out. So, what’s all the buzz about? Well, AI is about to redefine how we approach SEO, and it’s about to get seriously exciting. Let’s delve into the profound impact of AI on SEO strategy, exploring how AI-powered tools and techniques will reshape the way businesses optimise their online presence.

Search result page with Generative AI

Google has announced several new ways to Artificial Intelligence (AI) in its search engine results page (SERP). The new AI-based system, called BARD AI, stands for “Bidirectional Attention Relevance Diffusion” and it will be used to generate better search results, improving Google’s language understanding capabilities to include images, video, and even real-world understanding.

Let’s have a look at how Google SERP looks with Generative AI:

One of the most significant changes that Bard AI will bring to search engine results pages (SERP) is the shift towards more natural language queries. Instead of using simple keywords, users will be able to ask questions in a more conversational manner, providing Bard AI with more context to understand their intent. This means that websites that optimise their content for natural language queries will be more likely to appear in the top results. And the introduction of Bard AI will have a significant impact on organic search traffic. Most likely, the organic links will be pushed further down the page.

Fret not, the new Google Generative AI update isn’t about to flip the script overnight. It’s not here to change everything, but it’s certainly going to weed out the websites which generate low-quality information that users may consider spam. So, without further ado, let’s get you ready for the AI SEO takeover with these five electrifying tips:

1. Optimise for long-tail keywords

Allows for more natural, hyper-specific queries (long-long-long-tail) keywords. For example, instead of typing in “dress for wedding”, a user could elaborately ask “dress for an outdoor wedding in Miami in May 2024 in a trending colour with 2-day delivery” and be directed to the most relevant places. This means the user typing more Questions instead of Keywords. One of the reasons for this user behaviour is that Voice search is on the rise, and long-tail keywords are the name of the game.

2. Voice Search and Conversational keywords

The rise of voice search has been a significant trend in recent years. With the increasing popularity and widespread use of virtual assistants like Siri, Alexa, and Google Assistant, more and more users are turning to their voice to perform online searches. This shift is attributed to the convenience and ease of simply speaking commands or questions aloud, rather than typing them out.

As a result, optimising blog posts for voice search has become crucial for businesses and content creators who want to reach their target audience effectively. By adapting to this emerging trend, businesses can ensure their content is visible and relevant to users who rely on voice search for their online queries.

 3. Speed Up Your Site

Fast and furious – that’s how voice search users like it. Make sure your website loads quicker than a lightning bolt. Voice search users expect fast and accurate answers, so you need to make sure your website loads quickly and smoothly on different devices and platforms. You can improve your site speed by using a reliable hosting service, compressing your images and files, enabling caching, and minimising redirects and plugins.

 4. Mobile-first indexing

Voice searches are mainly performed on mobile devices, and search engines heavily prioritise mobile-friendly websites. If you are still one of the few businesses that don’t have a mobile-friendly website (sadly, there are still a few of these that exist), you can expect to see a negative impact on your search rankings across both mobile and desktop searches.

 5. Create FAQ pages

FAQ pages are a great way to optimise your website, as they can provide direct and concise answers to common questions that users might have about your products, services, or industry. FAQ pages can also help you rank for featured snippets, which are the boxes that appear at the top of the search results and display a summary of the answer to a query.

Conclusion: embracing the AI revolution

In conclusion, the AI revolution is upon us, and it’s high time we embrace it. SEO isn’t what it used to be – it’s smarter, more intuitive, and user-centric. With AI in the mix, we’re diving headfirst into a new era of SEO, one that’s driven by machine learning and the magic of natural language processing. So, gear up, SEO wizards, because the future is bright, and it’s got AI written all over it! 🚀🤖

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