We’ve got some exciting news to share with you about our latest project with Nomi Network Cambodia (NNC). NNC is on a mission to empower women who are survivors of trafficking and those who are at risk—and we’re thrilled to be working alongside them to help these women entrepreneurs grow their businesses and access new markets for their products.
Developing and implementing a strong Marketing and Export promotion Strategy
So, what have we been up to since the start of this project in 2022? Well, we’ve been busy developing and implementing a robust Marketing and Export promotion Strategy (MES) for NNC’s Micro, Small & Medium-sized Enterprises (MSME) partners in the handicraft and fashion industries. We know that these women-owned and led businesses have incredible potential, and we want to help them realise it.
For this, we conducted comprehensive market research to inform our MES. This strategy will enable women-owned and led MSMEs in the handicraft and fashion industries to access domestic and international markets, including Canada. We’ve provided NNC and the MSMEs with strategy recommendations for a value proposition, branding, market segmentation, product & promotion strategy, and collaboration opportunities with strategic partners.
Strengthening the capacity
But that’s not all. We also provided capacity-building support to NNC staff and MSME partners through the development and delivery of training programs. We hosted successful training programs in Phnom Penh, covering:
- Export marketing and CSR, led by trainer Tove Antonissen
- Branding and promotion, led by trainer Luz Maria Barrientos
- Digital marketing, led by trainers Mariët Saakstra and Girda Safitri.
And we didn’t stop there. We also held a Training of Trainers program to enhance the soft skills of NNC’s future trainers. During the program, the consultants shared valuable insights to eight local trainers on various aspects, such as creating a training plan and script, identifying and overcoming challenges that may arise during the training, utilising useful offline and online tools for the training, and the next steps to become an effective teacher. The participants also received peer reviews on their strengths and areas for improvement.
We also organised a study tour to the HGH India trade fair. This presented a valuable opportunity for NNC’s task force and Nomi Network India’s team to meet with potential buyers, establish connections for the upcoming networking event, and gather trade fair intelligence. We achieved fruitful results, identifying ten exhibitors or companies with the highest business lead potential, securing two new trainers and one buyer.
The best is yet to come
We’re excited to co-organize a virtual business matching event on March 30, 2023. This event will showcase 25 SMEs owned and led by women from Cambodia’s fashion and handicraft industries. Our expectations are high, and we’re confident this event will increase exposure and visibility for participating businesses and expand networks and new business contacts for NNC’s MSMEs members.
We’re thrilled to be a part of NNC’s mission to support women’s economic empowerment in the handicraft and fashion sectors in Cambodia. We believe that with the right strategy and support, these women entrepreneurs can achieve great things!
Are you looking for a partner on your journey towards success? From conducting market research and finding the perfect business matches to creating compelling digital marketing content, we are here to support you every step of the way. Get in touch with us.