Maximising your business’ potential with the right B2B e-commerce platform

Mar 2, 2023

Maximising your business’ potential with the right B2B e-commerce platform

Mar 2, 2023

The world of B2B e-commerce is an exciting one, where the possibilities of expanding your business beyond geographical boundaries are endless. However, with so many platforms available, it’s easy to feel overwhelmed when choosing the right one for your business. Fear not, we’ve got you covered with these key factors to consider when making this all-important decision.

Factor #1: What Your Business Needs

First things first, you need to understand what your business needs from an e-commerce platform. Think about your industry, product offerings, sales volume, and target customers. Certain platforms are better suited for specific industries or product types, while others may be more scalable for growing businesses. Don’t worry, you got this!

Factor #2: Features

It’s all about the features! Look for platforms that offer the functionality you need to run your business effectively. You want to ensure that you have inventory management, shipping and fulfilment, order tracking, payment processing, and customer support. Offering multiple payment options is essential, such as credit/debit cards, PayPal, and bank transfers. Why not go the extra mile and offer financing options for larger purchases? Some platforms even have additional features like marketing and analytics tools to help you grow your business. It’s like having a virtual genie at your fingertips!

Factor #3: Cost

Let’s face it, we all want to save a penny or two. Cost is a critical factor when choosing a B2B e-commerce platform. Look for platforms that offer transparent pricing and don’t have hidden fees or charges. Make sure to consider the upfront costs like setup fees and monthly subscription fees, as well as any transaction fees or additional costs for add-on features.

Factor #4: User-Friendliness

Look for a platform that has a clear interface and allows you to customize your online storefront to match your business’s vibe. It should be a breeze for your customers to browse products, place orders, and access customer support.

Factor #5: Security

Security is no joke, and it’s something you want to investigate thoroughly. Your B2B e-commerce platform must prioritize security. Look for platforms that are PCI compliant and offer SSL certificates to protect your customers’ data. Additionally, consider platforms that offer fraud detection and prevention features.

Factor #6: Customer Support

Last but not least, the level of customer support provided by the platform is crucial. Look for a platform that offers comprehensive support, including phone and email support, online resources, and a community forum. Make sure to consider the availability of support and the response time for issues or questions. Trust us, excellent customer support can make all the difference!

By evaluating these key factors, you can find the right B2B e-commerce platform for your business and set yourself up for success in the world of e-commerce. Don’t forget to have fun and let your business go sky-high!

We know how to grow your business with the right B2B e-commerce platform! Contact us and find out your potential to reach new markets.

Experience in and with emerging markets

Since 1995, Globally Cool has trained and coached thousands of professionals, in over 45 emerging markets. Want to know more about what Globally Cool can do for you? Check out our services and join us!