How we created the export and e-commerce playbook for Armenian WSMEs

Dec 13, 2022

How we created the export and e-commerce playbook for Armenian WSMEs

Dec 13, 2022

There are many reasons to take a brand from a traditional brick-and-mortar store to an international, online one. Getting there, however, can be a rocky road. The Globally Cool consultants are happy to assist female entrepreneurs from Armenia on this exciting journey!

This journey is part of IFC’s Armenia Women Entrepreneurship project implemented in partnership with the Government of Japan. It offers opportunities for Armenian Women-led Small & Medium-sized Enterprises (WSMEs) to enhance their skills in exporting and e-commerce. IFC is a member of the World Bank Group and the project aims to improve the economic outcomes of women entrepreneurs in Armenia by advancing their business competencies and access to business networks. The ultimate goal is to create jobs, raise additional funding and increase revenues of WSMEs, but also to increase the capacity of selected Business Associations to support women entrepreneurs in mentorship and individual coaching.

Supporting businesses on export and e-commerce

For this project, we adopted a co-creation approach, taking into account the needs and circumstances of the WSMEs from the very outset of the project. Our local expert plays a vital role in connecting to businesswomen and in translating their needs into the programme. Furthermore, the e-commerce program is scheduled in a way that allows beneficiaries to balance learning and job responsibilities.

Ready to export!

For the first batch of training on export readiness, Globally Cool’s Alfons and Luz recently travelled to Armenia. They hosted workshops for almost 100 participants and with success! One of the participants mentioned:

All the points on export are very important and for starters, this is a great lesson. The course was very useful, and I can’t wait for the next one. I’m thankful to our teachers Alfons and Luz. They are great teachers!

The second set of workshops is planned for January, and Marijke and Mariët will share their knowledge on online marketing and e-commerce with the trainees then. To be continued!

Experience in and with emerging markets

Since 1995, Globally Cool has trained and coached thousands of professionals, in over 45 emerging markets. Want to know more about what Globally Cool can do for you? Check out our services and join us!

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