Remember our previous post about the export growth of the Lebanese fruit and vegetable sector? By now, the Lebtrade portal has seen the light of day! Recently, the nation’s first Trade Intelligence Portal was launched officially during a ceremony in Beirut. Globally Cool contemplated the portal set-up and coached the Lebtrade team with content creation like promising market reports, commercial roadmaps, legal requirements & standards and much more.
This project is backed by many partners, including the Centre for the Promotion of Imports from developing countries (CBI), the Embassies of the Netherlands and Canada in Lebanon, the United Nations Development Program (UNDP), and the United Nations Industrial Development Organization (UNIDO). It is implemented by the René Moawad Foundation and the Ministry of Economy and Trade in Lebanon and it was great to work with a fantastic team of experts, such as Roula Nasrallah, Omar Meksassi, Hawraa Hammoud, and many others.
“The Globally Cool team was committed to co-creation and helped us to structure the Lebtrade Intelligence Portal. The true goal is to have a sustainable platform and the team supported us in creating our platform, ensured that we owned it, and assisted us in developing an action plan to keep it growing. I’d like to emphasize the friendly environment they’ve created—we have always felt like one team working in perfect harmony.” – Roula Nasrallah
Positive launch ceremony
130 attendees attended the launch meeting, including the Ambassador from the Netherlands, the Canadian head of development cooperation, and the Minister of Economy and Trade from Lebanon.
“This is an important project for Lebanon, especially given the country’s current economic situation. Thank you Globally Cool!” – Hawraa Hammoud, Ministry of Economy and Trade
State-of-the-art online platform
The Trade Intelligence Portal provides all the information on how to access international markets. It is mainly dedicated to Lebanese farmers, manufacturers, and exporters in various sectors, especially in the agricultural and food sectors. The goal is to ease the export of agricultural and food products to global markets. Check the tutorial below to learn more about Lebtrade:
Of course, the launch of Lebtrade is only the beginning. The next phase will be all about expanding the market information, adding export-related tools, and e-learning about export.
Want to create a next-level Trade Intelligence Portal too? Contact us to find out more!