In the past two years, we have stepped up our webinar game within Globally Cool. We’ve invested in equipment and skills to become better online presenters for our customers. For our outsourcing studies, webinars proved to be a perfect link between our studies and our audience.
Not all our market researchers travel the world to meet their audience
And not all our readers have the opportunity to travel to see us. Introducing webinars to accompany our research made us more approachable. The audience asked questions, the market researchers asked questions, and we used polls and discussions to hear about each other’s perspectives.
Webinars about our outsourcing studies
In our webinars, we want to excite our audience of ITO and BPO service providers about the opportunities there are for them in the European market. Topics include the market for Contact Centre Services outsourcing, Big Data, the Internet of Things (IoT) and more general studies about trends in the European BPO sector or tips studies for market entry.
Storytelling
So how do we excite them about these opportunities? Embedding your message in a story is a proven way to let your audience remember your message. It is also a great way to connect. In a recent webinar our audience consisted of ITO service providers in developing countries. To create a connection and explain the possibilities that are available to them on the IoT market, we made use of storytelling.
A Dutch mom on her bike – how we make it personal
What is so great about the IoT? As a Dutch mom living in a city with a husband, three kids and no car, my favourite IoT solution is traffic light sensors. Why? Because in my city, bike traffic is prioritized over motorized vehicles. This means that when I approach an intersection, sensors in the bike lane will be activated, giving me a quick green light. And what better way to illustrate progress in the IoT industry than the appearance of a rain sensor, giving me and my fellow bike riders an even sooner green light?
The opportunities in IoT solutions are endless. The only limit is your imagination.
The same goes for hosting the perfect webinar.
