Our first trade fair visit of 2022 was filled with excitement! Trade advisers Luz, Esmée and Wietske joined forces with two of our managing partners, Alfons and Onno and from the 5th of April until the 7th, the team visited Fruit Logistica. This international fair was all about fresh produce and was held in Berlin, Germany. So without further ado, let’s find out what the team has been up to!
First, let’s have a look at what Fruit Logistica is all about. Every year, exhibitors from 86 countries and many international trade visitors attend Fruit Logistica to find the latest trends, innovations, products and services within the global fresh produce trade. The fair covers all the sectors of the fresh produce business and offers great networking and contact opportunities for everyone involved in the industry. And that’s exactly why Globally Cool paid a visit!
Globally Cool’s role at Fruit Logistica
We work on a lot of projects in many sectors, among which are the fresh produce and food sectors. During the event, our trade advisers met with some of our clients such as the Import Promotion Desk, Ghana Export Promotion Authority and the Jordan Exporters & Producers Association for Fruits & Vegetables. Wietske briefed and coached exporters from Ghana, and also shot some great content for our social channels! Esmée conducted market intelligence training and did research on the latest trends and developments within the sector. Alfons trained the Lebanese representatives from the Chambers of Commerce, Ministry of Economy and Ministry of Agriculture. Other than that, Luz coached representatives of the Jordan Exporter & Producers Association for Fruits & Vegetables and was on the hunt for new leads. Lastly, Onno worked on the Lebtrade portal with the already mentioned Lebanese representatives and Berytech.
An exciting and informative event
Meeting our clients and partners in real life at trade fairs is always great, especially after the many lockdowns most countries dealt with! The team got lots of energy from their trip to Berlin and met with some old and new friends. We can’t wait to visit more trade fairs in 2022.