International business is hard hit due to the COVID-19 pandemic. How can you establish new business and uplift your knowledge and skills in times where tradeshows and in-class trainings have been cancelled?

At Globally Cool, we offer both virtual matchmaking events as well as e-learning to stay on the ball in these challenging times. These online solutions are widely appreciated by our clients and participants and help them to upgrade their digital marketing skills and international networking. Below, we highlight the main characteristics of these cool solutions.

Testimonial
Thank you for the fantastic e-learning course on digital marketing. Really
valuable. We learned a lot!
Ana Harbotle, Lazos company, Colombia

E-learning courses

Through our Globally Cool Academy, we offer three core e-learning courses.

• Export marketing strategy
• Web-based market research
• Optimizing digital marketing

These courses consist of 7-10 modules, including webinars, online assignments and feedback sessions. At the end of the course, participants receive a certificate of attendance.

Recently, we conducted 10 courses, including 100 webinars, on optimizing digital marketing for producers of fresh fruits, vegetables and ingredients, cut flowers and technical wood. We executed the program on behalf of IPD, Germany. We also conducted an online train the trainer program on digital marketing on behalf of the UNIDO-WACOMP project for the export school of the Ghana Export Promotion Authority. Moreover, we conducted a training on optimizing digital marketing for Metrology Institutes and Standard bodies in the Middle East, executed on behalf of PTB Germany.

Virtual B2B Matching

For more than a decade, we have facilitated b2b matching through tradeshows and other business events. Due to the COVID-19 pandemic, we have added virtual matching as an online and sustainable solution. It is a service that leading international tradeshows already offered over the last few years.

We make such online b2b matching services accessible to other organisations like associations, chambers of commerce that also run tradeshows and business matching events.
In November 2021, we have set up a virtual matchmaking platform and event for 16 African countries as part of an EU sponsored programme.

Our virtual matching service includes:

• turn-key development of virtual matching platforms with databases of buyers and suppliers
• identification and profiling of interested buyers and suppliers
• warming up of leads
• preparation of meeting agendas
• facilitation of virtual business meetings
• coaching of suppliers on their promotion, presentation and pitch
• organization of webinar programs and virtual events around the matchmaking
• coaching of business support organisations to manage the matching platform

Interested in our virtual b2b matchmaking?
Contact us