Social media can spread your message very quickly. Whether it concerns a vacancy you are looking to fill or a new product announcement, social media is a quick and easy tool to reach the masses. So how can you use social media to boost your digital marketing? Read on to find out!
Social media is a perfect way to promote your business, product or service. It’s the modern word-of-mouth. With social media, the reach of digital word-of-mouth is no longer limited to national borders – it’s global. Sounds like a marketer’s dream, right? It really is, but there are still some fundamentals to take into consideration.
Choose the right platform for you
It all starts with choosing the right platform for your business. Each social media platform caters to a different target audience. Choose them wisely! Being active on a platform costs time, and it would be a waste if you would spend it on the wrong one. Do some research on different social media platforms and their audience to decide which best matches yours. Most businesses find the most effective strategy is being present and active on a mix of different channels. At Globally Cool, for instance, we focus on LinkedIn, Facebook and Instagram.
Extended word of mouth
Put simply, the more people respond and like your posts on social media, the bigger your reach will be. It’s a good practice to provoke some kind of response from your followers by asking questions in your posts. You could ask for your audience’s…
- Opinion on business-related subjects
- Feature requests
- Feedback on your products or services
The best part: Positive feedback on your posts is picked up by search engines. This means that these responses have could lead to an increase in online visibility on search engine result pages – another good reason to start your social media efforts today.
Hyperlinks vs. non-hyperlinks
Once you get to posting on social media, it’s good to post periodically (but regularly!), having some variety in your post content both with and without a link to your website. Why, might you ask? On most social media platforms posts without a link actually tend to have a bigger reach than posts with a link. The explanation for this is pretty simple. When a post contains a hyperlink, there is a chance the user will click and leave the platform.
Of course, social media platforms don’t want you to leave and stop spending time on their platform. That’s why it’s best to vary what you post. For website marketing, you could post with hyperlinks to your website – while, for branding, it’s wise to post without hyperlinks.
What to post
Often, business owners ask us: “What should we post on social media? I don’t have much news to share.” Be aware of the fact that posts don’t need to be news-related all the time. Of course, you can post about a new project, a fresh service or a just created product – that’s always good – but you can also post about your existing products or services. Just have a look at what you offer on your website and create posts that directly link towards that specific page.
Last but not least: don’t be afraid to repeat your message after a while. Never underestimate the power of repetition. You might not feel at ease reposting your content, but we guarantee: if it worked once, it will work a second time around too! Mix it up to get a different look by adding a variation of types of visual content, such as photos, videos or infographics. While you’re at it, you’re also testing what best catches on with your audience!
This blog is part of a series about online marketing. Read more on how to improve your website usability, question-driven content, SEO and keywords and the need for speed and security.