Never underestimate the power of good market research—that’s what the Import Promotion Desk (IPD) thought when they started the market intelligence programme for Business Support Organisations (BSOs) worldwide. Globally Cool is commissioned to intensively coach the organisations on how to level up their market research for intelligence products. What is our approach? Find out!
From Egyptian BSOs in the fruits-and-vegetable sector to tourism BSOs in Uzbekistan and Ecuador, consultants Esmée, Girda, Valeria, Warner and Wietske get to know them closely. The comprehensive programme consists of weekly trainings, coaching sessions and lots of homework for the participating BSOs.
Market intelligence products
Many of the organisations already offer market intelligence products such as competitor analysis, product fact sheets, market opportunities reports and market fact sheets. Each plan, then, starts with a thorough assessment of the BSO’s current intelligence products. We take a close look at what kind of market intelligence the organisation offers, what the strengths and points of improvement are, available human resources, budget and – of course – the needs of the target audience. By using international best practices, our consultants inspire and motivate participants.
Taking BSOs by the hand
Obviously, that is only the start of the programme. After the assessment, it’s time to get the co-creation process going! Together with the BSO team, we determine what market intelligence products to develop, as well as set objectives and define the content and output – such as a report, infographic or video. This outlines the project plan that serves as a guideline for research.
Practice makes perfect
The next step for our consultants is to coach the participants how to approach the research: from defining research questions and project planning to methodology and final analysis. In each capacity-building project, the most important factor is transferring as much knowledge as we can to the participants. Some BSOs have more experience than others, and that drives us to get see the participants’ levels become closer together by the end of the programme. And the most important factors are: time and commitment. As the saying goes – practice makes perfect.