In a time that personal contact is more scarce than ever, going fully digital is a logical choice. This also goes for the training institute of Addis Ababa Chamber of Commerce & Sectoral Associations (AACCSA). To assist with setting up an e-learning platform and creating the educational program of the first three courses, Globally Cool is commissioned by IPD. From project management to video production – our consultants are hands-on!

Video-based learning

The future is here! Together with AACCSA, we chose to create a non-live video learning environment. Video-based learning is a form of learning where the student decides when and where they follow the course. A major benefit, right? The outline of the course, videos, assignments, and tests are all collected for students in one place: the e-learning environment. Every course consists out of chapters with each a video of approximately 10 minutes, a quiz, and sometimes an assignment. After completing all chapters, the student takes a final test and receives a certificate – proof of their newfound expertise.

Scripting, recording, editing

E-learning and video creation are new subjects for AACCSA. Our role as Globally Cool is to take AACCSA by the hand to teach them the ins and outs of setting up an e-learning platform and video production. From scripting to editing, and from creating visuals to video recording – the AACCSA colleagues take a big plunge into new matters.

Three digital marketing courses

To start off big, three digital marketing courses are created:

• Optimizing your website for international success
• How to get a high ranking in Google
• Optimizing social marketing for business

The courses follow a practical approach with lots of authentic examples from businesses all over the world. All three courses combined give participants a great start in boosting their digital marketing.

Future proof training institute

Before the COVID-19 crisis, the Chamber was active in organizing a broad variety of live, physical trainings. Therefore, the ultimate goal of this project is to make the AACCSA training institute future proof. To take charge of completing this goal, AACCSA will develop an assortment of online courses – many different subjects – in the near future.

Curious how Globally Cool can help you implementing digital marketing strategies? Contact us!