Recently, we conducted an extensive serie of Training of Trainers (ToT) webinars for our valued partners Ghana Export Promotion Authority (GEPA) and the West Africa Competitiveness Programme (WACOMP).
In March this year, Alfons and Joost visited Accra to deliver a ToT for the GEPA export school. The three-day training focused on online marketing for improving market access to regional and international value chains. Current travel restrictions forced us to deliver a new series of ToT virtually. We were pleased to see that the group of trainers from the export school could join us.
As part of the course, participants were taken through the various dimensions of social media strategy, how to optimize the broad possibilities of LinkedIn for business to business marketing, why Facebook and Instagram can help businesses build their brand, and how to make the most of video marketing and YouTube. Participants also learned different techniques on how to manage different social media channels efficiently and how to collect relevant information from social media insights and analytics.
Coverage of training skills
Knowledge of these topics is of course very important, but it’s also good to know how to communicate that knowledge. That’s why we also delivered a soft skill training. The participants gained more insights on how to deliver the training to exporters, including trainer skills and teaching methods.
We said it before: we think e-learning is a trend here to stay. But that doesn’t mean in-person trainings will be discarded once travel possibilities open up. If so, we hope to return to Ghana to contribute to further development of the GEPA export school in a hybrid approach. Blending e-learning and classroom training is in our view a great mix!