More socially cool with panga

December 16, 2019

Over the last year we have continued our support to the Vietnamese Association of Seafood Exporters and Processors (VASEP) for the online promotion of pangasius. The aim was to refresh the online presence and to increase the engagement with the fan base in the social channels.

Fresh Content

First of all, we updated the pangasius branding website youreverydayfish.com and added fresh content in the blog and recipe sections. We did so in 5 languages on 5 domains of the website. In order to remain relevant to the target group and maintain a high position in Google, fresh content is key.

Facebook ads for a larger and active fan base

In the social channels we ran a Facebook ads campaign among the targeted food lovers in English speaking target markets. The campaign had 2 components: one was to increase the fan base. The second was to increase engagement. We created attractive 15 second videos and pangasius food pictures and a posting and campaign calendar.


By:
Girda Safitri

Experience in and with emerging markets

Interested in finding a cool partner to develop a branding and promotion strategy for your region, sector or organisation? Contact us!

Discover our services

Do you want to stay informed of the latest Globally Cool news?Subscribe to our newsletter!
Future-proofing the AACCSA training institute
Supporting the processed mango sector in West Africa
Export quality management training for food sector in Kyrgyzstan
JNMI strengthens its online presence with the help of Globally Cool
Introducing new team members: Preslava Ivanova
BSO support: future proofing Vietnamese furniture association HAWA

Pin It on Pinterest

Share This