November 25, 2019

It’s not easy to reel in a serious enquiry of USD 1 million the first time you put your feet in a new market. But…. we made it happen.

As part of a UNIDO programme to support the surgical instruments industry in Sialkot, Pakistan, we facilitated a trade mission to South Africa. From October 27 until November 1, 2019, 10 Pakistani companies had the opportunity to meet with buyers in Johannesburg and Cape Town in two separate business events.

The quest to find new markets
The Pakistani surgical instruments industry has a long tradition and the instruments can be found in hospitals all over the world. The South African market is however new territory to the participating companies. In a quest to identify new promising markets and diversify exports, we identified South Africa as a market with untapped potential.


Mariët Saakstra

Experience in and with emerging markets

Since 1995 Globally Cool has trained and coached thousands of professionals, in over 45 emerging markets. Want to know more about what Globally Cool can do for you? Check out our services and join us!

Discover our services

Do you want to stay informed of the latest Globally Cool news?Subscribe to our newsletter!
Training of Trade Attachés for Senegal fisheries & ITO sectors
CBI market intelligence on Home Decoration & Home Textiles
Benchmark study for the government of Punjab, Pakistan
11 things we learned from hosting webinars all over the world
6 steps to identify business partners and export opportunities in the European market
Discover the taste of 17,000 islands: branding Indonesian shrimp

Pin It on Pinterest

Share This