ONE MILLION USD FOR STARTERS…
It’s not easy to reel in a serious enquiry of USD 1 million the first time you put your feet in a new market. But…. we made it happen.
As part of a UNIDO programme to support the surgical instruments industry in Sialkot, Pakistan, we facilitated a trade mission to South Africa. From October 27 until November 1, 2019, 10 Pakistani companies had the opportunity to meet with buyers in Johannesburg and Cape Town in two separate business events.
The quest to find new markets
The Pakistani surgical instruments industry has a long tradition and the instruments can be found in hospitals all over the world. The South African market is however new territory to the participating companies. In a quest to identify new promising markets and diversify exports, we identified South Africa as a market with untapped potential.