Latest developments in Home Decoration and Home Textiles: Shared Living drives typical demand

November 20, 2019

Rapid urbanisation, rising housing prices and increasing social isolation are forces that are driving customers into a new form of living. According to Global Real Estate Experts, communal living seems like a natural response to the current market and affordability concerns. But how does this influence the European home decoration and household textiles market?

Homes are increasingly adapted or designed to hold both communal and private spaces, following the concept of ‘shared living’. This trend creates new development and consumption for products in the Home Decoration and Home Textiles market sector. Furniture and accessories for the communal spaces will need to be more flexible. Besides, product values related to convenience and multipurpose will become more important in home product innovations. As a result, there will be an increased demand for products that are lightweight (easy to move), collapsible, flat-packed and easy to store.

Mariët Saakstra

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