MARKET RESEARCH TRAINING: TAPPING INTO THE EUROPEAN MARKET AT THE ANUGA TRADE FAIR
As part of our market intelligence service, Globally Cool spent two days training representatives of Business Support Organizations (BSO’s) for the Import Promotion Desk (IPD). During the biennial food fair in Cologne, team member Warner trained the participants on how to conduct market research.
In Dutch they say: ‘being well prepared is half the work.’ This especially goes for market research! With the help of Globally Cool, all the BSO officials beforehand determined a focus product and a research design to stick to at the fair.
The representatives also established different goal sets for their research. For example: Kubanych Zakirov, the official from IPPA Kyrgyzstan, wanted to discover how to reach the European market directly, instead of using distributors in Turkey. Chami Dilrukshi, the representative from the Export Development Board from Sri Lanka, mapped out the market opportunities in Europe and made trend reports for cinnamon.