Globally Cool has supported the Ghana Export Promotion Authority (GEPA) in developing and sustaining a trade information portal (`also called a ‘Market Hub’). It is part of a Quality Infrastructure Project in Ghana, financed by SECO and implemented by UNIDO. Since its launch in December 2017, the GEPA Market Hub has been a unique one stop online platform where the market hub helps marketers and exporters identify quality requirements of worldwide markets. It also provides them with data on main Ghanaian export products so that they can determine the best customers or countries to export to, and adapt their products and services to market trends, standards, certification, export requirements and other practical information, such as packaging indications.
The Market Hub has won a prestigious international prize. On October 26th, 2018, the International Trade Centre (ITC) has given its World Trade Promotion Organization (WTPO) Award for Best Digital Innovation to GEPA. The 2018 WTPO Award recognized the GEPA market hub as the best platform to promote Made in Ghana products and services, and the best resource for suppliers and buyers of Ghanaian products and services.
Furthermore, the Market Hub promotes the Ghanaian exportable offer and exporters to interested foreign buyers and investors through sector profiles and a searchable exporter directory with trusted Ghanaian exporters. The Hub is now sustainably managed in-house by GEPA staff and has become a strategic pillar in the organization’s service delivery. The Market Hub can be visited here: www.gepaghana.org. Congratulations GEPA Ghana! We’re proud to be involved in this project.
