Get a Mobile friendly website right now!

June 24, 2016

Get a Mobile-Friendly as soon as possible

In our second SEO blog post we’re going to talk about one of today’s major influence search rank technique…Mobile-friendly websites!

But first, did you already read our other blog posts? In previous articles, we talked about long-term keywords and explained a little about Search Engine Optimisation in general. We advise you to read those two blogs before reading this one, as they are mend to expand and complement each other.

Great, back to the topic mobile-friendly websites… Have you ever analysed your website statistics using Google Analytics or any other analytics program? If you’ve such statistics available, please have a look at which devices your visitors use when they visit your website!

Today’s Mobile and Desktop users

At this moment, around 50% of all the website visitors use mobile devices like mobile phones or tablets to visit your website. In Google recent report, Google concludes the number of mobile users is still increasing. (source)

In 2014 around 40% of all website visitors did use a mobile device. Compared with Google’s older reports from 2012 and 2013, we notice an upward trend regarding the percentage of mobile users.

Google has always been about suiting the needs of the internet users. In order to be relevant in today’s mobile era and thus suiting the needs of the online user, Google announced that owning a mobile-friendly website is a highly positive and heavy-weighted search rank factor. Especially for mobile searchers.

SEO and Mobile-Friendly websites

Okay, so you might wonder… ”Fine I need a mobile-friendly website… what now?” Well, let us first explain what a mobile-friendly website is, then we’ll explain how to get one!

When you visit a non-mobile-friendly website on a large desktop, the website will most likely fit quite well on your screen. But, when you visit the same website using a mobile phone you’ll notice that the website is not adapting to the right width and height of your mobile screen. You’ll see the website with wrong proportions as shown in the illustrations below (1st is non-mobile-friendly 2nd is mobile-friendly).

You see two major differences. Take a look at the 1st image focusing on the mobile and tablets. Notice that the website is out of proportions and isn’t adjusting to the size of the smaller (mobile) screens. For website visitors, it’s quite frustrating and irritating when this happens. The page layout is not structured, clear nor easy to navigate. As a result, your potential customer will go to the competitor’s website for their services or products! Yes, it can go that fast! Your potential customers decides in around 3 seconds if they want to stay or leave. A non-mobile-friendly website could even quicker the decision to leave…The 2nd image contains a mobile-friendly website shown on the same mobile devices. Watch the website fitting and adjusting itself to the size (width and height) of the mobile devices. Because the website design is adaptive and mobile-friendly, it fits and will be displayed correctly on even the smallest screens!

Difference between responsive and mobile-friendly

Until now we talked about mobile-friendly as in a website that is adapting itself to the screen the user uses. When a website is adapting itself to the screen of the device it’s also known as a ”responsive” website. A responsive website is the most common and used mobile-friendly website. The major benefit is that you only have one website that can both suit the desktop as mobile user.

However, in some cases, a company wants to have a fully customised mobile website. If this is the case, a new website will be created to only suit the mobile user. At that point, you basically have two different websites. One is used only for desktop users and the other only for the mobiles ones.

To conclude: both ways are used to suit the mobile user and are both called are called mobile-friendly websites.

User Experience equally important

Google and other search engines highly prefer websites that are mobile-friendly, but also determine the website User Experience (UX). In many cases, the UX comes right with a mobile-friendly web design. The User Experience suits the online user in his actions and activities during his stay on your website.

An example of a good user experience is when an (online) visitor visits your website, and items like links, images and other content are good readable and well structured and presented to the visitor.

Especially on mobile phones, where everything is displayed smaller, the above items should be present and displayed correctly with the right proportions for an optimal online UX!

The Mobile future is now!

Some people believe that the mobile era is in the future, but that’s not true. The era of the mobile user is now! If you don’t own a mobile-friendly website today, you should make this one of your most important agenda items!

Most popular Devices used to search the internet

91%

PC/ Laptop

 

80%

Smartphone

 

47%

Tablet

 

37%

Games consule


By:
Herre Visser

Be mobile friendly!

For more information regarding mobile friendly websites or any Search Engine Optimisation topic, please contact our Internet specialist Herre Visser at: herre@globallycool.nl

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