One with nature in a rainforest lodge

March 8, 2015

Product development with a combination of authenticity and comfort

How do you get a beautifully situated rainforest lodge back up to standard…? The modern customer wants rest but also excitement, and a certain degree of comfort. This can be a challenge, because the owners of this lodge did not want to touch the original concept: one with nature and in harmony with the local community.

To be able to use a holistic approach for this project, Cool Tourism Solutions sought for a solution in which the original concept was preserved and at the same time a number of innovations in product development were done. First a broad benchmark was made, followed by a target group analysis. After that it was time for some concrete product adjustments. At the end a market forecast was completed as well.

The client was super enthusiastic about the result. Especially about the innovative products such as a natural sweet water pool, an integrated wellness concept and use of ‘green’ energy sources. Next to that, a wonderful tree house was build, which lends itself extremely well for honeymooners!


By:
Herre Visser

Globally Cool Tourism Solution

For whom .Private tourism sector such as tour operators, hotels and resorts, restaurants, travel agents, guides .Destination Management Organisations (DMO’s) on national and regional level. .Other tourism stakeholders including government.

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