Long haul tourism studies

May 1, 2014


This year we will continue conducting long haul tourism studies for CBI which have the objective to give tourism providers in developing countries insights into the European long haul tourism market and provide them with actionable intelligence through means of considerations for actions.


Besides general modules that discuss trade statistics, trends, trade channels and competition in the EU long haul tourism market in general, we will also zoom in on promising product-market combinations, called Product Factsheets, such as:

  • Adventure tourism from France, Scandinavia and the UK
  • Trekking tourism from Europe to Asia
  • Cycling tourism from the Netherlands
  • Diving tourism from Germany
  • Community-based Tourism from Germany, the Netherlands and the UK
  • Nature tourism from Scandinavia to Latin America
  • Wildlife tourism to Africa
  • Inner wellness tourism from Europe to Asia
  • Explorative tourism by families with children from Europe
  • European tour operators and their need for sustainable suppliers in developing countries
  • European tourism to conflict areas
  • MICE tourism from Europe
  • Cruise tourism from Europe

Each of the Product Factsheets will provide intelligence regarding product specifications, buyer requirements, trade and macro-economic statistics, trends, market channels, price, competition and useful sources for further research.


Primary and secondary research are a powerful synergy. We therefore always combine desk research and primary research. For primary research we use several tools, for example:

  • In-depth interviews with tourism experts from our wide international tourism network
  • A focus group session with tourism stakeholders
  • Trade fair visits, such as ITB in Germany, WTM in the UK and the Vakantiebeurs in the Netherlands
  • Social media such as starting and monitoring discussions in tourism related Linked-In groups
Herre Visser

Experience in and with emerging markets

Since 1995 Globally Cool has trained and coached thousands of professionals, in over 45 emerging markets. Want to know more about what Globally Cool can do for you? Check out our services and join us!

Discover our services

Do you want to stay informed of the latest Globally Cool news?Subscribe to our newsletter!
CBI market intelligence on Home Decoration & Home Textiles
Benchmark study for the government of Punjab, Pakistan
Knowledge sharing session for the Destination Promotion Toolbox for tourism BSOs
Capacity building: how to reach sustainable success for real
Killer content is King
Doing business with Asia: etiquette and culture

Pin It on Pinterest

Share This