Online marketing training boost for tourism in Madagascar

March 22, 2014

Very few islands have so much tourism potential and yet so little online exposure. Madagascar is one of them. Cool coaches Alfons and Joost conducted a 2 days training and 4 days of coaching for Madagascar tour operators in online marketing. The activity is part of an integrated export coaching programme of the Centre for the promotion of imports from developing countries in The Netherlands (CBI).

Madagascar – Workshop online marketing tourism

Main areas we touched upon:

  • Internet strategy
  • Usability and calls to action
  • From communication to conversion
  • The key success factors for an effective homepage
  • Landing pages for tours
  • SEO critical success factors
  • Effective use of social media
  • Analytics for continuous improvement

Some comments from the participants:

“.. The training was GREAT, keep GOING! Great content and great Show..” – Mr Lalaina Rajohnson, Escapade Tours

“.. It is a great training. We go back with powerful ideas and solutions…” – Mr Davy Marechal, Tour Operators Association Madagascar

“..Very professional, easy to follow. A nice and complimentary team, lose to us and always ready to help …” – Mr Lalaina Ramaroson, ZA Tour

Alfons van Duijvenbode

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